Technical SEO Audit Checklist: 12 Checks That Actually Move Rankings
A practical 12-point technical SEO audit, ordered by impact, so you fix what blocks crawling and indexing before you polish anything else.
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SEO, AI search & the systems behind them
Field notes from 10 years of search work: audits, content, GEO and reporting, written to be used, not just read.
What Is GEO? Optimizing Content for AI Search Engines
Generative engine optimization (GEO) is about being the source AI answers cite. Here is what it means in practice and how it differs from…
Read articleKeyword Research Beyond Search Volume: Start With Search Intent
Volume tells you how many people search. Intent tells you what they want. A simple intent-first method for choosing keywords that convert.
Read articleCore Web Vitals Explained: LCP, INP and CLS Without the Jargon
What the three Core Web Vitals measure, the thresholds to aim for, and the fixes that usually make the biggest difference.
Read articleHow to Read Ranking Changes Without Panicking
Rankings move every day. A calm framework for separating normal fluctuation from real problems, and for reporting movement to clients.
Read articleOn-Page SEO Template: Structure a Page So Search and AI Can Quote It
A reusable page structure that serves readers, ranks in traditional search and gives AI systems clean passages to cite.
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